what we've done.

For Calgary’s leading crisis call centre, we created an annual report that broke new ground…and a few telephones.

The Challenge

Create an annual report that tells the story of Distress Centre, Calgary’s 24-hour crisis counselling phone line, in a unique and memorable way.

The Solution

Instead of the Distress Centre story in a traditional printed annual report, we gave stakeholders the chance to listen to it the same way Distress Centre volunteers and employees listen to thousands of stories a year—over the phone.

• What Else We've Done...