what we've done.

When you’re giving away $25,000, the contest practically sells itself. But, we thought we’d give it our best shot anyway.

The Challenge

Create contest to give away $25,000 that will get Lower-Mainland families and owners of Fountain Tire locations excited.

The Solution

The $25,000 Free Ride. Positioning the giveaway as a year without bills enabled us to speak to the concerns of cash-conscious families. This global offer, combined with weekly offers with family-focused qualifiers (like free oil changes for families who have kids with braces) and a partnership with the Vancouver Canucks, helped Fountain Tire and Fountain Tire owners share their commitment to keeping families on the road with their target audience in a unique and memorable way.

• What Else We've Done...