what we've done.
Project:
MNP Branding
Client:
MNP
Year:
2006
Getting solid advice shouldn't be a grind.
Meyers Norris Penny (MNP) has over 75 full- and part-time offices across
Canada, from Toronto, Ontario to Nanaimo, BC. As the agency of record for
Canada's sixth largest chartered accountancy and advisory firm, ZGM works
closely with the Office Managing Partners and Regional Marketing Managers
from across the diverse landscape of Western Canada, in locations as large
as Vancouver and as small as Humboldt, Saskatchewan or Virden, Manitoba.
This means, that many times marketing requests are being forwarded by
accountants or individuals where marketing is not their expertise. As the
engineers of the MNP brand, many times ZGM is responsible for upholding
the integrity of the brand across multiple media, while ensuring the creative
is still targeted to MNP's specific target audiences.