who we think with.
I like media. I like watching media, listening to media, voraciously consuming it online and on my smart phone. I didn’t set out to be a slave to media – lord knows I had fashion to fill that need - but I do like the fact that even people who say they don’t pay attention to media – don’t watch TV, don’t like commercials, don’t read ads or magazines and only trust what their FB friends or someone they’re following on Twitter tell them - are the same people who forward me links to the “awesome” “talking hamster rapping with Eminem for some energy drink” spot they just saw.
My journey into the sometimes dizzying realm of media planning, buying and measurement began innocently enough – mostly as a means of supporting my twin addictions of impulse-purchased jewelry and regular meals. But after seeing target-audience media habits and spend-weights transformed into the sublime beauty of festively coloured blocking charts, well…let’s just say ‘you had me at frequency – and reach’.
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